Adidas is making a commitment to clean up the world's oceans, with the help of 3d printing.
The same Adidas that sells sneakers all over the world.
In a bid to remove the millions of tons of plastic moving around our oceans, strangling wildlife and diminishing eco-systems, the global apparel giant is asking its fans on Instagram to come up with innovative ways to clean up the ocean and post those ideas via video on the social network. In return, 50 people will receive Adidas sneakers that have been 3d printed using plastic waste from the ocean.
“It's a shoe for game changers, Adidas board member Eric LIedtke said. "We can't wait to hear the stories of those who stand up, suggest creative solutions, take action and want to join us on our journey to clean up the oceans.”
The shoes being given away to those with the most innovative ideas were 3d printed last year. At the time Liedtke noted the opportunties that new technologies provided to create more sustainable societies.
“The 3D printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create. We want to bring everyone from the industry to the table and create sustainable solutions for big global problems.”
The plastic used to create the sneakers was pulled from the Indian Ocean, where nearly one third of global trade moves through on a daily basis. ThreeD Materials has reported on similar stories in the past, including a company making 3d printing filament from recycled plastic bottles in Africa.