Fashion companies have talked about leveraging these technologies for years to make form fitting clothing that is designed and manufactured specifically for each customer's body, but this is a real life example of the technology in action.
Two months after the announcement, Gizmodo's Andrew Liszewski put the next generation Dr. Scholl's product to the test and it seems his experience was quite positive.
"After the photos I took in the app were finally approved, it took about a week for my custom inserts to arrive in the mail. Whereas cheap, generic inserts are really only designed to absorb and dissipate some of the impact on your feet every time you take a step, inserts like these are designed to support and raise the arch which in turn helps align the foot and guide it through more natural motions with every step," Liszewski writes.
"The 3D-printed nylon plastic used for these inserts is quite rigid which was very noticeable the first time I put them in my shoes and walked around, but it only took about ten minutes for me to forget they were even there."
The announcement that Dr. Scholl's would be offering custom 3d printed products came at CES in Las Vegas and is possible via their partnership with a company specializing in 3d printed footwear, called Wiivv.
"Using Wiivv Fit Technology, we are bringing a custom 3D experience to the reliable, comfortable inserts Dr. Scholl’s is known for. This is a breakthrough in premium personalization with the ability to shop from home," Claudia F. Metcalf, US Marketing Director at Dr. Scholl's said.